Godrej aer, India’s leading home, bathroom and car fragrance brand, brought their signature range of fragrances to add a warm glow to Durga Pujo pandals in Kolkata, Mumbai and Delhi. The brand has set up a fragrance zone in these pandals with aer smart matic, India’s automated advertising system. These areas are busy with many pandals in Kolkata including the ones on the UNESCO Heritage Must-Visit Kolkata 2022 list, Maddox, Deshopriyo Park, and Shib Mandir. In Mumbai, the new district welcomes worshipers in Powai and Durga Bari Samaj Mandir, which is one of the oldest pandals in the city. Delhi’s CR Park, which is said to be one of the capital’s biggest hubs, also saw visitors impressed by the scented area.
Durga Pujo pandals saw an increase in footfall this year after the break during the pandemic and these new areas helped the organizers and visitors to ensure a comfortable experience for all. In addition to this creative creation, , Marketing News
Speaking of this marketing strategy, Somashree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (GCPL) said, “Durga Puja is a special time of the year when people leave their homes to celebrate. As a consumer-focused brand, we are all about creating a unique experience. to reach out to our audience and this partnership with pandals across Kolkata, Mumbai and Delhi fits perfectly with our mission. to make a difference in the way we access and interact with our customers.”
Godrej aer matic is available in six different flavors to make different flavor profiles. Each device has one device unit and a complete set. Priced at INR 569/- each refill guarantees 2,200 sprays and keeps the house smelling good 24×7. Aermatic refill packs cost only R285.