On the occasion of Raksha Bandhan, Godrej Industries Limited, through its agnostic lifestyle line – Godrej L’Affaire, has launched a digital film that encourages people to approach every relationship with love and respect.
Conceived by the team of Godrej Brand & Communications, the film aims to promote love, dignity and care towards everyone as a brotherly bond which is celebrated on the auspicious day of Raksha Bandhan.
This video features the emotions of Simone Khambatta, Salil Acharya and Shashank Sanghvi who share a powerful message of spreading love and respect for everyone, every day.
Speaking at the event, Sujit Patil, Vice President and Head of Brand and Communication, Godrej Industries Limited and Associate Companies said, “People, respect and dignity are important in nature. People. The new digital video #RespectAllBandhans aims to spread the message of not only giving love and protection to our brothers and sisters this Raksha Bandhan, but also to spread this love and respect to everyone every day as they too people love. It is a good thing that will make our country stronger.”
Digital content creators will amplify this video.
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