Godrej Security Solutions is expecting a growth of 25 percent in sales during the current financial year with sustained support for home security solutions and rising exports.
According to Pushkar Gokhale, Business Head, Godrej Security Solutions, the Indian market continues to move towards monitoring and surveillance as people want to know and track what is happening at home when they is leaving. This is fueling the demand for integrated security products.
“We are seeing a CAGR of almost 25 per cent in the housing sector. The Indian market is moving towards growth and growth and that is driving the demand,” Gokhale said. Line Business posted the launch of its first exclusive specialty store in Kolkata on Wednesday.
Godrej Security Solutions, which is part of the ₹12,000-crore Godrej & Boyce Mfg Co, accounts for about 5 per cent of the total revenue.
Residential security solutions, which currently account for around 15 percent of the total market, may increase to 20-22 percent in the next two years. The eastern region accounts for nearly 12-15% of its current business and nearly 30 percent of this comes from West Bengal.
The demand for video door phones, for example, is growing at about 15-18 percent and many retail services offer such services to their customers. The company is working with many domestic manufacturers to enter the sector.
“We want to grow the home security sector in a big way and one way to do this is to increase awareness. We are establishing an experience center to provide an immersive brand experience that includes advice and solutions tailored to each individual’s needs,” he said. said.
The company currently has 8-10 experience centers across the country and plans to create 8-10 more in the next year.
A new growing machine
Godrej Security Solutions is known for its security and storage solutions. It provides security and high security in banks, financial institutions, metal chains and other industrial companies. Storage and storage sales account for nearly 65 percent of its total business.
The company also tried to achieve access management solutions in some selected areas by introducing different types of research for pedestrian access and vehicle access.
“This sector has very high potential and we are putting measures in place to develop this business,” he said.
Export, which accounts for almost 20 percent of its total business, is growing at around 25-30 percent. The company exports safety and security products to around 45 countries. It wants to come up with plans to increase sales of home control products in some countries including West Asia and Africa.