“How Ratan Tata reacted to humiliation of Ford: Harsh Goenka posts video| Roadsleeper.com

“How Ratan Tata reacted to humiliation of Ford: Harsh Goenka posts video| Roadsleeper.com

In 2008, business tycoon Ratan Tata Tata Motors completed a deal to acquire luxury car brands Jaguar and Land Rover from American giant Fiord. This was one of the biggest deals by the Indian automaker.

But back in the day when Tata Motors flagship car Tata Indica failed to take off due to low sales and they decided to sell off their car business to Ford. Ratan Tata and his team flew to the US to meet Bill Ford, who was then chairman of Ford. Tata was humiliated by Ford in that meeting.

“You know nothing, why did you start the passenger car division in the first place. We’ll make you a big fair by buying your car division,” said Bill Ford.

After that meeting, Ratan Tata decided not to sell off the car business, Tata Motors and turned things around for the company.

Businessman Harsh Goenka, chairman of RPG Enterprises, on Monday took to his social media account to share a video of the story.

“Ratan Tata’s response when humiliated by Ford 👏👏👏,” he tweeted while sharing the video.

The video has received over 2,200 likes and 516 retweets.

In 2008, while Ford was struggling to make money from its sales, Ratan Tata offered to buy the Jaguar and Land Rover range from Ford, which was the worst selling car at the time.

Bill Ford came with his team to India to make a deal. In the meeting, Bill Ford told Ratan Tata: “You are doing us a great favor by buying JLR, thank you.”

In June 2008, he completed the deal to acquire Jaguar and Land Rover from Ford in a $2.3 billion all-cash deal.

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