Madison Media Alpha will manage the entire gamut of Godrej & Boyce including TV, Print, Social Media, Digital, Performance Marketing, OOH and Activations.
Madison Media Alpha, a division of Madison World, has announced the winning of Godrej & Boyce Integrated Media AOR. The account was won across multiple agencies and the Agency will be responsible for all media including TV, Print, Social Media, Digital, Marketing Performance, OOH and Activations.
Godrej & Boyce Manufacturing Co. Ltd. (G&B) was founded by Ardeshir Godrej in 1897. Since its inception, the company has played a pioneering role in India’s economic growth and has created sustainable value for all its stakeholders through its products and services. ‘over 10 companies. The company from its inception has developed new and innovative products and has always contributed to the journey of self-reliance of the country. G&B is a diversified company operating across 10 industries and 14 businesses ranging from critical industries such as Aerospace, Defence, Clean Energy, Railway and Automotive to a wide range of consumer products. The company offers high quality modern furniture under the brand name of Interio, Appliances, such as washing machines, refrigerators, Microwaves, and air-conditioners, Security Systems, Safes, CCTV Cameras, Locks and now digital locks too.
G&B was the first to license waterproof locks, and built fire and burglar resistant security in the early 1900s and the same spirit of innovation has remained throughout the company.
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Commenting on the company’s appointment, Mehernosh Pithawalla, Senior Vice President and Head – Brand and Strategic Insights, Godrej & Boyce said, “Madison World has been an industry leader in the communications sector for many years now. during the game, we saw a lot of interaction, brand resonance and strong goals of the Madison team working with Godrej & Boyce. We couldn’t think of a better partner to improve business metrics and drive brand growth.”
Commenting on this development, Sam Balsara, Chairman, Madison World said, “My relationship with Godrej dates back to 1985, even before Madison came and I am happy that Madison World won this business in a competitive bidding process with G& B has found us. expertise and ability to cut above others and deliver us the AOR campaign of this highly respected Company. We look forward to growing their brand through our new approach to the first customers.”