and Mahindra & Mahindra (M&M) have mixed to promote extra sport utility autos (SUVs) this calendar 12 months than incumbent Korean leaders Hyundai and Kia following a collection of latest launches, strengthening the Indian presence in essentially the most aggressive and quickest rising section of the native automotive market.
Backed by aggressive product and powertrain initiatives, Tata Motors wrested the highest spot within the SUV house from Hyundai Motor India with gross sales of 326,354 models until November, knowledge from automotive consultancy JATO Dynamics confirmed.
Tata Motors and M&M bought a mixed 628,970 SUVs domestically within the first 11 months of the 12 months, in comparison with 450,102 bought by Hyundai-Kia. Whereas gross sales of Tata-Mahindra grew by 67%, gross sales of Hyundai-Kia within the section grew by round 5% throughout this era. Nevertheless, the worth dynamic is barely completely different, with some Tata-Mahindra fashions priced on the price range finish of the spectrum and costing a couple of lakh rupees lower than rival Korean fashions.
With this, Tata Motors and Mahindra now account for 2 out of 5 SUVs bought within the nation. “The home OEMs determined early on to journey the SUV wave,” stated Ravi Bhatia, president of JATO Dynamics. Their product interventions, constructed round a number of powertrain choices, helped drive volumes and market share, he stated. Greater than two-thirds of gross sales within the passenger automobile section for Tata Motors got here from SUVs this 12 months. The Tata Nexon has emerged because the best-selling mannequin within the SUV house this 12 months.
Shailesh Chandra, Managing Director (Passenger Enterprise Unit), Tata Motors, stated the corporate has outperformed the market and grown volumes by 65% (in comparison with trade progress of 24%) attributable to its sturdy product portfolio, and is taking steps to de-bottleneck the to extend capability by virtually a fifth to fulfill buyer demand for its merchandise. Rajesh Jejurikar, managing director (automotive and agricultural tools sector), M&M, lately informed ET that the corporate made some strategic decisions and determined to concentrate on SUVs in 2020.