The Bronx Museum of the Arts at the corner of the Grand Concourse and 165th Street is undergoing a major renovation that will include a new lobby design and multi-story entrance.
Believe it or not, despite being an important local cultural site (and the city’s free modern museum), this is the first time the center has benefited from such a development, which is expected to be completed by 2025 .
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Managed by the New York City Economic Development Corporation under the direction of the Department of Cultural Affairs of New York City and the Bronx Museum, the project will be funded by 26 million dollars provided by city funds.
The The Architect’s Journal reports that, last December, the design firm Marvel was chosen to lead the design side of the work. As can be seen in the recently released versions, the renovation will connect the different buildings that make up the center by creating a path that will pass through each center in the hope that, according to the official announcement, “bring the street. to the gallery and bring the gallery back to the street.”
Historically, Marvel has actually announced its plans to tear down the dark metal panels that have until now obscured the original building’s brick walls. As many know, the museum has been housed in the old synagogue since 1962.
“The Bronx Museum was created for the people of the Bronx, and it has become a world-renowned institution,” said Claudio Rodriguez, executive director of the Bronx Museum, in an official statement. “With the renovation of our entrance and a new identity, we hope to promote our mission not only to artists who are not usually represented in museums, but also to expand the potential of us to educate, engage and provide an important gathering place for our community.”
Speaking of which: the extensive improvements won’t just be of the physical kind. In addition to the renovation, the museum unveiled a new brand name that is fully reflected in the website and logo changes.
The complete rebranding, led by the design studio Group, is the first that the institution has been a part of in more than 20 years. It seeks to “reflect the museum’s style and its important work at the intersection of art and social justice,” according to an official statement, the agency describes the new plan as “bold, unique and sustainable.”